Apollonio Casa Vinicola Copertino Rosso 2003

Driven by the same passion inherited from his father Noè, Marcello proved to be just as hardworking and enthusiastic. After moving to the town of Maglie, he bought some vineyards and rented various wine plants all across the Salento territory, from “Valle della Cupa” (the Cupa valley) to the “Arneo” land, up to those located in the Basilicata region. Tirelessly travelling around the region on a gig during World War II, and by car after the war ended, Marcello managed to satisfy his numerous clients, especially those from northern Italy. In fact, Salento’s wine then served as an excellent “blending wine” due to its high alcoholic content: Piedmont, Veneto, Lombardy, or Tuscany wine merchants bought it in bulk to bottle their wines. Every Monday, many producers of the area gathered to fix market prices at the “Caffè della Borsa”, which overlooked a Roman amphitheatre that had been recently dug out. Marcello Apollonio often went there with his son Salvatore, who would soon run the winery with the same commitment and ability to grasp changes as his father. At the end of World War II, while poverty was slowly giving way to an economic boom and the market was changing, Salvatore had an intuition of how to take advantage of new business opportunities. By introducing business management, he started a new era characterized by a more modern and efficient production, and in 1975 he began to bottle high-quality wines with the Apollonio brand.